Our Vision, Mission and Values

Our vision

A world in which every child attains the right to survival, protection, development and participation.

Our mission

To inspire breakthroughs in the way the world treats children and to achieve immediate and lasting change in their lives.

Our values

Accountability
We take personal responsibility for using our resources efficiently, achieving measurable results, and being accountable to supporters, partners and, most of all, children.

Ambition
We are demanding of ourselves and our colleagues, set high goals and are committed to improving the quality of everything we do for children.

Collaboration
We respect and value each other, thrive on our diversity, and work with partners to leverage our global strength in making a difference for children.

Creativity
We are open to new ideas, embrace change, and take disciplined risks to develop sustainable solutions for and with children.

Integrity
We aspire to live to the highest standards of personal honesty and behaviour; we never compromise our reputation and always act in the best interests of children.